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| Killing Brands Without Daggers .... The Emerging Culture of Silencing Plurality |
 PRINTABLE VERSION |
I urge the management of ThisDay to remain committed to the use of the medium as a credible avenue for the expression of fair comment and cross-fertilization of ideas in the true spirit of universally acclaimed journalistic ethics.
I have in the spirit of encouraging free enterprise and total deregulation in the expression of views often branded as unpopular or anti-government policies written the poem below, to celebrate and commend the courage of Nigerians who have continued to show greater allegiance to the common good as against the transient persuasions of those in government. This poem is aptly titled the beauty of plurality:
Beauty of Plurality
The word consensus arouses fear
In my sub-conscious
It tells me an issue has not
Been buried and re-reburied
Often wonder can the human race
Ever agree on any issue
When our harmonious notes
Are far less than our dissonant tunes
I make bold to say
That these in congruencies account for our
Collective and individual successes
You may disagree if you wish
But it still doesn’t change
The fact that those who
Make consensus impossible at the
Flip of a finger are not deviants
They are the catalyst for growth
In all spheres of life
Though often branded clogs in the wheel
They are the credible agents of change
That compel you and I to
To assemble and dismantle all paradigms
Before they become norms and
Values that rule our daily lives
What these iconoclasts regularly
Unearth is the beauty of plurality
That is at the heart of whatever heights
The human race will ever attain
Omo’ba Olumide Idowu, is a Lagos based Banker, Poet and commentator on public issues. Visit his website at: www.freewebs.com/olumideidowu to access some of his other poems and articles.
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Writer Profile
Iganmode
I work presently as Head,Strategy and Clients Service with Bluebird Communications Limited, a leading integrated marketing communications consultancy based in Lagos, Nigeria.
Before Bluebird I worked as a Product Manager in the Consumer and Retail Banking Department of Afribank Nigeria Plc. I joined the Bank on the 15th of November 1999 after garnering rich experience in journalism, advertising, public relations and marketing. I have in the last five years had the opportunity of Heading Units such as Media/Investors Relations, Internal Communications and Publications and Advertising and Corporate Promotions in the Corporate Affairs Department of the Bank. I edited Afribank News, the Bank’s quarterly house journal between January 2002 and June 2003 and was also responsible for launching content of the magazine on the Bank’s website.
I started my career in Journalism with the Vanguard Newspapers as a Reporter on the Literary Desk of the national newspaper in 1990 and joined the services of Rosabel Advertising Limited in October 1991 as a Trainee Executive in the Media Department. During my stint in the Media Department of this highbrow agency I undertook schedules such as media planning, buying, monitoring and comparative rating of media audience.
I returned to the print media in 1995 by taking employment with the Guardian Newspapers as Editorial Supplement Executive. I, in this capacity combined successfully the onerous schedule of writing news and features regularly on various business sectors and marketing newspapers in The Guardian stable for profitability and acceptance. The Vanguard Newspaper again beckoned on me in 1997 to join the pioneering team of professionals that established the newspaper's editorial supplement Desk as a Senior Supplement’s Reporter. After a very brief stint with Vanguard Newspapers I took up employment with Tanus Communications Limited, a full-fledged marketing communications company, as a Senior Media Relations Officer.
While in the Media Relations Department of Tanus Communications, I consulted for several companies in the areas of media and public relations, press a gentry, events and issues management, publishing, monitoring and evaluation of media/public perception of issues, advertising campaign planning and monitoring etc. Prominent among the companies I consulted for were Union Bank Plc, Chartered Bank Plc, NAL Merchant Bank, Nigeria Liquefied Natural Gas (NLNG), Mobil, NICON Insurance, and Bureau for Public Enterprises (BPE), Petroleum Special Trust Fund (PTF) etc. I was promoted as the Head of the dynamic department, before I left the firm to join Afribank Nigeria Plc in November 1999.
I am a 1994 graduate of Mass Communications from the Ogun State Polytechnic, Abeokuta and also bagged a Masters in Business Administration (MBA) degree in the Upper Class category from the Federal University of Technology, Akure (FUTA) in 2001. I am a qualified Associate Member of industry relevant professional associations such as the Advertising Practitioners Council of Nigeria (APCON), the Nigerian Institute of Public Relations (NIPR), Federation of African Public Relations Associations (FAPRA) and the Nigerian Institute of Management (NIM).
I love reading, writing, surfing the web, watching films and discussing issues with contemporary and global relevance. I have been writing poems with different themes for over a decade and plan to publish my collection in the no distant future . I am married to an Industrial Chemist and we are blessed with two kids aged 4 and 2 respectively. I am the current President of Vision Club, an investment and leadership development-driven association of young and upwardly mobile professionals in the public and private sector.
Omo'ba Olumide Olalekan Idowu
Bluebird Communications Limited, Lagos, Nigeria
( Mobile) : 08023236493 ,
Website:www.freewebs.com/olumideidowu
E–Mail: o.idowu@afribank.com or mideidowu@yahoo.com
Web Resume Page: http://olumide.resume.4t.com
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