by Zorica Vukovic
Published on: Nov 21, 2004
Topic:
Type: Opinions

The best thing about money is that you can buy almost anything with it but at the same time nothing that really feeds your deepest needs, so you must live, look for, learn and create and search further to find it.

The worst thing about money is that you may find one day that in the big game and noise of trade around you, you have been bought, sold and recycled even more than once, and still you haven’t been informed for which value. Besides, the true values are so hard to define using money that only big enthusiasts of trade still try to do it.

Money is worthless. It’s the process of buying and selling and the excitement of price and conditions negotiation that make the illusion of value that could be quantitatively expressed so tangible, at least for the moment of contracting.

Marketing is a multidisciplinary and multilayered activity but at least we can define it as a twofold process of trying to sell what you surely know that people would need for the value that would at the same time make them choose between your offer and the other need that should be covered from some other side. The sweet joy of competition not only inside one type of products and branch of services, but inside the human brain that is struggling to set and keep up with its priorities is the living force and blood of marketing. Something that is unique and valuable and truly needed does not need to be offered like that and since – not marketable at all. It becomes the issue of the higher laws of the Trade. Unfortunately, we are witnessing the epoch where marketing becomes a mere political weapon in trading priorities like freedom, individual opinion and free will for the value of civil rights, public judgment and conformist attitude.

Talking about sales - Van Gogh is still the best salesman in this century! Being invisible in his new life, not reincarnated in person, he is performing his selling skills settled firmly by each of his works by simply adding to them his authorship value as we speak. He is selling for a better and better price no matter who is the owner, who is buying or receiving the money, and it seems that this time he just likes it to be this way. Like he has to prove that his passion shown on his canvases during his life as a painter can be expressed in figures in his new life of the salesman. Still artistic in his sales he proves again and again who the best is.

Poor spirit – would it be a grammatical form of the “spirit of the poor ones?” In that case what would it mean? It’s obvious, yet hidden from many because of the lack of personal experience of living the life of the poor, since many of us live in material abundance we can not easily get rid of it. Who knows the spirit of the poor except God and those who are poor? Besides, if everything material is taken from you and you still have that “something” that no one can take away from you, the quality of being human, no matter what, in any form of the humanity that can still hold the spirit in yourself – you’ve got everything you need. But we are witnessing the cases of those who have lost what makes us humans.

There is the example of the kings and noblemen of Medieval Serbian dynasty Nemanic’s (meaning “those who don’t possess”) who were introducing the habit of leaving their throne and going to the monk’s life in the monastery which was known both for men and women spending there the end of their lives serving and praising God. Medieval monasteries were the source of the spirit of Christianity, culture and education of that time and many noble men and ladies in their most productive years of governing had their spiritual advisers in some of the monks or pilgrims who were preparing them how to practice good, merciful and best judged leadership in ruling their lands and when to leave all of their material possessions to those who don’t have any and the church and retreat to monasteries in the older age.



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