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We had polished off our food and are ready to go. "What is your point?" One of my friends asks.
"They are not aware!" I say impatiently as I put on my plain black Reebok cap, tuck in my colourful Benetton T-shirt, pull up my Levis jeans and tie my new Nike shoes. "Awareness guides you to do the right thing," I claim as we step out of the McDonalds, happily sipping Coke.
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Comments
great article! aclam | Sep 29th, 2003
I like this: "an invisible tag on your head that reads - "permanent coolness." :)
Have you read "No Logo" by Naomi Klein?
Wow! Brian Kitchens | Jan 25th, 2004
After reading this I am reminded of myself at your age (I'm 31) when I was a college journalist. I stopped wearing brands long ago (except for Levi jeans!) when I started becoming aware of the things you speak of in your article. I'm afraid that in the U.S. I am a sad minority. The corporate media ($$$) is really in charge here. That's actually why I didn't pursue juornalism as a career. I just didn't have the stomach for it.
Thoughtful article sean jayasekara | Mar 2nd, 2004
It certainly reflects how i have been feeling for the past few years. I have slowly eased myself off labelled clothes and I dont drink coca cola but I still eat regularly in Mc Donalds (coz its cheap!).
It seems the grasp of the multinationals is difficult to escape from!
the visible is invisible Cara McDavid | Aug 22nd, 2006
Good article, I think that here in North America, being branded is something that we take for granted, it's just a part of thte lanscape now, although we lament about the big-name multi-nationals, we refuse to see the impact our purchases make on the larger global stage, great piece
Krystal Payne | Aug 22nd, 2006
this is an interesting piece, especially the end twist. it is amazing how we take brands for granted everywhere now.
Chelsea Lam | Sep 28th, 2007
I love your article, but recently in class I watched a video about branding. Some people that are making the clothes said that they loved it, since there's income coming. I know that this isn't the case for everybody, but what kind od clothes don't have brands noaways??
Muqing Zhou | Jan 7th, 2008
I agree with Chelsea - this piece is nice, especially with the insight at the end, but sadly there is only a small proportion of the clothing manufacturing industry nowadays that produce non-sweatshop clothing (branded or non branded). And non-sweatshop clothing is usually produced in developed countries if I'm not mistaken, so such products are potentially taking money away from people who would perhaps need it more in less developed countries... a real dilemma!
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